Recently I have been being being bombarded with images of Kate Upton everywhere I look. An app for a game called Game of War: Fire Age, uses many pictures of Kate Upton’s breasts to lure people in. The advertisements for this game show clips of Kate in a tight, fitted corset style dress with her breasts spilling out over the top, in almost every clip the camera even zooms into a shot of just her breasts. By objectifying Kate Upton and using her body to sell a pixelated phone game, the developer of the game is only adding to the negative view of women in our society. More and more women are increasingly subjected to the oversexualization of their bodies to sell products and ideas.
Many men that I have talked to about this advertisement have said it was effective in gaining their interest in the game and that they downloaded the app simply because of all the commercials containing indecent images of Kate Upton. I have commonly seen this advertisement on a very popular trivia app, every time you play a turn the app forces you to watch the entirety of the commercial and then pauses for 3 seconds fixated on Kate’s breasts until it lets you exit out. I, for one, have not had any interest at all in downloading this game, not only because putting images like hers out there for a low-grade game is degrading to women, but because this only contributes to the idea that women are objects of sexual pleasure for men.
The worst part about this advertisement is that it is such a commonly known commercial, many young people, especially young girls, will see this image and think that is what they should be like. So many young people see images like this in our media and begin their view of women as sexual objects instead of people. The pressure is so high on young girls to be beautiful, and skinny, but have a big butt, and large breasts, and be seductive, but also innocent, this creates an impossible standard for young girls to live up to. It is no wonder so many young girls have a negative body image of themselves with countless advertisements like this being aired everyday.
